Mainstream adoption for emerging altcoin projects is a constant topic within the crypto community that might be a conversation that exists in perpetuity. Most notably because the idea of “adoption” in crypto isn’t tangible or measurable. What does mainstream success look like, and how does it fit with crypto’s inherently decentralized nature? It’s a long road to travel for altcoins to find success in the current landscape. This new series will take a look at some of the primary hurdles that altcoins face today. Emerging Projects: Overcoming Challenges Throughout this series we’ll be thinking about small-cap, yet to emerge coins. BTC and ETH have gone full-fledged mainstream, and now there have been a fairly abundant amount of emerging cryptocurrencies that have clawed their way to the most ‘accessible’ exchanges, such as Coinbase, Binance, etc. Accordingly, the so-called “Coinbase effect” in crypto is very much a real thing, and there are some obvious reasons for that: most notably, wide stream visibility and accessibility. This is exemplified by crypto rumors of an altcoin being listed to Coinbase leading to immediate jumps in price as aggressive traders look to “beat the Coinbase hype”. However, there are also a wide array of crypto projects headed down different roads, all vying for that next step opportunity as well. As with most things in finance, there are no shortage of hurdles for all of ...
