How the Creator Economy Gained a Monetization Channel

Non-fungible tokens (NFTs) are coming to Instagram. Speaking at an SXSW event last week, CEO Mark Zuckerberg announced that Meta (FB) is all set to roll out NFT support in the coming months. Although it isn’t quite clear how Instagram will be using NFTs, Zuckerberg has confirmed that users will be able to create, showcase, and sell their NFTs on Facebook and Instagram in the coming months. While this decision certainly aligns with Zuckerberg’s vision of Meta and the company’s gradual transition towards “some form of decentralization,” it’s also a logical next step in mainstream social media’s increasing emphasis on support for the creator economy.