A New Report Shows People Are Warming Up to Bitcoin

A Medium post published by Spencer Bogart, a general partner at Blockchain Capital, compares data collected from a set of surveys from October 2017 and April 2019 containing identical questions (plus a few new ones). The results, compiled from an online survey taken by 2,029 American adults, reveal that Bitcoin has been growing in the eyes of the public, despite its shrinking price.Overall, the results show that more people have heard about Bitcoin now than during the middle of the last hype cycle, when the October 2017 survey was administered. The more recent one from this April, Bogart points out, shows that not only are more people aware of the digital currency, but “familiarity, perception, conviction, propensity to purchase and ownership [of Bitcoin] all increased/improved significantly.”A significant takeaway from the comparison of the two surveys shows that Bitcoin is a demographic-wide trend that has always been led by younger people. The survey data suggests this is true in all but one category: awareness. “Regardless of age, the vast majority of the American population has heard of Bitcoin,” writes Bogart.This is not too surprising as Bitcoin has never left the scope of mainstream media since its historic rise to almost $20,000.Despite the nearly 75 percent drop in price since the peak of the bull market, 27 percent of all people surveyed said that they are likely to purchase bitcoin soon, as opposed to only 19 per...