Visa launches advisory practice to help clients develop crypto strategy

Visa's (NYSE:V) Global Crypto Advisory Practice will help clients and partners evaluate cryptocurrency opportunities, develop strategies, and test new user services such as crypto rewards programs and central bank digital currency-integrated consumer wallets. “We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap,” said Carl Rutstein, global head, Visa Consulting & Analytics. A Visa (V) survey found that ~18% of respondents would be likely or very likely to switch their primary bank to one that offers crypto-related products in the next 12 months. In emerging markets, that figure increased to 24%. A year ago, Visa (V) partnered with Fold to offer a debit card that earns rewards in bitcoin (BTC-USD).