Much like other brands trying to improve its product traceability platforms, the wine industry in China has been trying to do the same. The main player in this initiative was VeChain when it first announced its Wine Traceability Platform in 2018, but the project had remained dormant ever since. Now though, the first Winery brand has been added to the list of traceable products, and it’s one of the most iconic companies from Australia, Penfolds. Penfolds being added to the list was a direct confirmation that VeChain has finally officially joined China’s efforts to increase their wine imports. The initiative